Washington, D.C. — Operación ¡Vamos! has been active in Nevada since April. With less than 2 weeks until Election Day, Operación ¡Vamos! will continue to focus on contacting more voters and making sure that Adam Laxalt and Republicans have a big win in Nevada on November 8th.
Washington Examiner: Nevada ground zero for GOP efforts to court Latino voters and win Senate majority
Republicans have talked for years about converting the mostly Democratic Latino bloc into card-carrying conservatives, launching dedicated field programs in fits and starts and occasionally making headway, only to see these voters return to the Left. But the Republicans’ multipronged push here in the desert, led by the Republican National Committee but joined by the National Republican Senatorial Committee and Nevada’s slate of GOP candidates, reveals an effort outpacing anything the party has tried before.
The 2022 election cycle, Rojas said, has been remarkably different, aided, he claimed, by a fresh development: “Latinos are tired of the Democratic Party.”
Democrats will argue that point, pointing to polls that show they are still positioned to win the Latino vote — in Nevada and across the country. But that same polling also shows Republicans are poised to substantially cut into the Democrats’ advantage with Latino voters, improving their chances of winning seats in districts and states where they have struggled for years. That apparent improvement is due partly to the Republican Party showing up in neighborhoods they previously ignored.
For instance, even in Wisconsin where Hispanics are roughly 7.5% of the population compared to Nevada’s nearly 30%, the RNC is operating one of its community centers in a blue-collar, mostly Hispanic, and mostly Democratic neighborhood on Milwaukee’s south side. On a recent Saturday in October, Sen. Ron Johnson (R-WI) spent nearly an hour mingling with conservative Hispanic activists to hear their concerns and encourage them to pound the pavement for the state’s GOP ticket.
“We’re door-knocking, we’re letting them know these are our values,” said Veronica Diaz, a native of South Milwaukee who ran for a seat in the Wisconsin Assembly in 2020 and has stayed active in the GOP. “It’s about doing the work and educating these people.”
Back in Nevada, Republican strategists monitoring the Latino vote are cautiously predicting the GOP is on track to garner 40% or more of this crucial demographic in what amount to a significant political milestone.
Republican Adam Laxalt, the former Nevada attorney general challenging Sen. Catherine Cortez Masto (D-NV), has invested “seven figures” into its “Latinos con Laxalt” campaign, according to his top advisers. What has made Laxalt’s bid to win over Latinos effective, campaign officials say, is that it started the moment he announced for Senate.
The effort, essentially its own micro-campaign within a campaign, has included digital advertising, phone banks, door-knocking, and Spanish-language direct mail. Plus, since February, Laxalt has hosted more than one dozen campaign events focused on the Latino community and run advertising on Spanish-language television and radio. In a Spanish-language television spot set to debut this week, Laxalt hits Cortez Masto on public safety issues while speaking Spanish, albeit with a heavy English accent.
“Where traditionally Republicans came in late in the game, we started from Day 1 to build the Latino coalition,” said Republican operative Jesus Marquez, who runs Latino outreach for Laxalt. “This cycle, we don’t just have the opportunity to win, but win big with Latinos in Nevada.”
Through “Operation Vamos,” the Senate GOP campaign arm says it has contacted more than 250,000 Latino voters in Nevada and more than 1.4 million total across the country in states with competitive races. The NRSC’s special effort to court Latino voters also has focused on gathering data and polling to help individual GOP campaigns appeal to this voting bloc.
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