The New York Times reported on the NRSC’s ad-buy on Snapchat – a first for the app. The article said:
In Missouri, in what is another first for Snapchat, voters will see a contrast ad from the National Republican Senatorial Committee directly attacking Jason Kander, the leading Democratic candidate challenging Senator Roy Blunt.
The videos, each 10 seconds long, highlight the many ways Jason Kander panders to big money Democrats. He may do one thing in Missouri, but he’ll do anything in Washington for the right price – except stand up for Missouri. He becomes a #PanderingPanda, hoping to stuff his panda pockets with money from the DC special interest money.
You can watch the videos below:
[youtube url = "https://www.youtube.com/watch?v=SxYmAJBbR3Y&feature=youtu.be"]
The NRSC is proud to be the first of its kind in the digital department, but we are focused on ensuring Missourians know the real Kander Pander that goes on here in Washington.
You can follow @KanderPander on Twitter and like Kander Pander on Facebook.